Flipkart bends again towards Artificial Intelligence and Machine Learning: Acquires AI Startup Liv.ai
India’s e-commerce giant Flipkart has started digging the possibilities to offer conversational shopping platform to its customers. This is also viewed as a step to compete with Amazon’s Alexa. Flipkart has recently announced that it has acquired Liv.ai, an artificial intelligence (AI) start-up Astarc Ventures, which has built a speech to text conversion platform.
Astarc Ventures claims to be the first Indian company to build proprietary speech-to-text APIs which enable speech-to-text conversion in 10 Indian languages including Hindi, Bengali, Punjabi, Marathi, Gujarati, Kannada, Tamil, Telugu and Malayalam, among others.
Flipkart’s bend towards Artificial Intelligence
The interest of Flipkart in AI is not new. The other areas where they are already working on application of AI are:
- Classification of a transaction as genuine or fraudulent.
- Backend services like warehousing and logistics in backend to provide better customer service.
- Intent modeling and product discovery to ensure that the products are bought by authentic buyers instead of resellers.
- Delivery service for optimizing last-mile connect to customers.
Flipkart will integrate Liv.ai which has build its capabilities for conversational shopping into their business unit. CEO Kalyan Krishnamurthy is hopeful that Liv.ai’s technology can bring potential applications in areas directly or indirectly related to its customers.
Anticipated Benefits
- The acquisition may help Flipkart to cross the language barrier faced by its individual customers and other companies.
- The company expects to tap more than 200 million new users especially those who are familiar only with their respective regional languages.
- Looking at the difficulties of people to type on keyboards, Flipkart expects voice to become more preferred interface for its customers.
- Customer care automation and speech analytics will make searching specific products on Flipkart easy for the native language speakers.
Liv.ai is based on deep learning and Natural Language Processing (NLP) offer its products via voice keyboard and chatbots. Developing a multi-lingual voice interface is not only complicated, but also challenging as it is expected to understand the accents of people to translate and generate appropriate response to the customers.
Flipkart wants to offer a conversational e-commerce experience to their customers. They believe that the voice interface will bring endless opportunities to its users like quick discovery of desired product resulting into customer engagement. Hence, with these acquisitions, Flipkart is making all its efforts to make e-commerce accessible to emerging users.
Flipkart always keeps their head up in understanding the customer behavior and this has led to the acquisition. Liv.ai will be made Flipkart’s center of excellence to provide Voice solutions. By this, the company is expecting to improve end-to-end shopping experience for its users.
The e-commerce users, especially Flipkart customers are keeping the eyes on the new development to roll out to have better shopping experience.
-
By: Dr. Nidhi Arora
Nidhi Arora is a technophile and a fervent scholar with deep expertise in web technologies. She has been a dedicated enthusiast in exploring fundamentals of high-end technologies and has written many research papers in National and International journals.
-
-
Quick Scraper – A Solution to your Scraping Needs
Tips to Boost your Business Growth through Data Analytics
What is Smart Home Technology?
Are Humans Still Better Than Artificial Intelligent Machines?
River For Online Machine Learning: An Example
I’m really impressed with your writing skills and also with the layout on your weblog.Keep up the nice quality writing. It is rare to see a nice blog like this one nowadays.
I’m very pleased to uncover this page. I wanted to thank you for your time for this fantastic read!!
Plenty of facts.
Hi! This post is nicely written and include all significant info.
It’s awesome article.
Keep on working, great job!
Great submit, very informative. I’m confident, you have a great readers’ base already!
This blog was… how do you say it? Relevant!!
Greetings! I’m bored at work so I decided to check out some blog on my iphone during lunch break.
I really like the information you present here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded on my mobile… I’m not even using WIFI, just 3G.. Anyways, amazing blog!
It’s a remarkable article.
Very good post.
This post couldn’t be written any better!
Magnificent site. Plenty of useful info here.
Hi friends. Its a wonderful piece of writing.
If someone desires expert view concerning blogging then I suggest him/her tօ visit this webpage. Keep up the nice work.
Appreciate this post.
All the time I read small articles which have clear motive, and that is also happening with this post.
Write more, that’s all I have to say.
I couldn’t resist commenting. Exceptionally well written!
I should remark on few general things, The site style is perfect, the articles is really great. Good job, cheers…
Hello! Someone in my Myspace group shared this site with us so I came to look it over. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers!
Exceptional blog and excellent style and design.
Interesting info. I bookmarked it.
I really like your blog.. very nice colors & theme.
Saved as a favorite, I really like your website!
Thanks very nice blog!
Quality content is the main to invite the visitors to see the web page. That’s what this website is providing.
Write more, thats all I have to say. You definitely know what youre talking about. Why waste your intelligence on just posting videos when you could give us something informative to read?
Excellent way of describing, and good paragraph to get information concerning my presentation topic.
Thanks for marvelous posting! I quite enjoyed reading it, you can be a great author. I will make sure to bookmark your blog and definitely will come back later on. I want to encourage you continue your great posts, have a nice evening!
Way cool! I appreciate you for writing this write-up plus the rest of the website is very good.
Wow, superb blog layout! You make blogging look easy. The overall look of your site is wonderful, and of course the content!
I couldn’t refrain from commenting. Well written!
It’s actually a cool and helpful piece of info. I am glad that you shared this information with us. Please keep us up to date like this. Thanks for sharing.
You managed to hit the nail upon the top. Will probably be back to read more. Thanks